PLANT PROFILE:
Beautyberry Callicarpa dichotoma

This is a unique shrub that provides a beautiful show in late fall. This shrub will often go unnoticed for the entire season until the late summer as the clusters of small pink flowers give way to bunches of glossy, neon purple fruit.

By late fall, this amazing shrub is truly decked out as its magnificent berries glow in the autumn sun.

The show becomes truly spectacular once the leaves have been shed and before the birds discover the berries. You will attract several songbirds as they feast on your beautyberry in late fall. This is a shrub you want to plant in a group, foundation planting or prominent spot to show it off.

Common beautyberry is a compact grower that will reach four-feet in height with a similar spread. Plant it in full-sun to partial shade and provide moist, well-drained soil. This plant will adapt to a wide range of conditions. You can prune to control size in late winter. Renewal prune to 12-inches high if the plant becomes too overgrown.